ECD Digital
Strategy
Global Agency of the Year
Numbers that move the partnership.
Five months of pipeline, ARR, and account-level depth — the financial proof behind the partnership.
Your E-Commerce Revenue Rocket
A real, daily working channel.
Multi-product penetration across 74 accounts.
Depth, not just count. ECD-managed accounts compound across the Klaviyo product surface.
Tools built for AEs, used in real deals.
Click any card to expand.
An Extension of Klaviyo's GTM Org.
Most agencies ask what Klaviyo can do for them. We ask what Klaviyo needs us to do — and go execute on the answer.
“We don't view this as a referral relationship. We operate as an extension of Klaviyo's commercial org — their pipeline, their reps' quotas, and their new products are our scoreboard.”
- 01
Ask-First GTM Cadence
We run a recurring rhythm with Klaviyo leadership and PAC contacts where we explicitly ask, “What do you need us to be selling right now?” — then go execute.
ProofCustomer Agent — built the demo tool, trained on it, presented at All-Hands, co-sold it before there was an agency playbook. - 02
Klaviyo's Pipeline Is Our Scoreboard
Most agencies track their own revenue. We track Klaviyo's: leads created, closed-won opps, MRR attributed. We measure success by the value we create for Klaviyo — not just for ourselves.
Proof$2M+ in Klaviyo pipeline created in 2026 YTD, reported back to AEs by name. - 03
Proactive Pipeline Creation for Klaviyo AEs
Most agencies wait for Klaviyo reps to bring them a deal. ECD does the opposite — we actively look for ways to create net-new pipeline for Klaviyo AEs before they ask.
Proof- •Redesigned churned-prospect emails for AEs to print and mail — turning cold accounts into re-engagement opportunities.
- •Audited recently churned and dormant accounts to identify re-activation potential for commercial AEs.
- •Sit in on open opportunity reviews with Klaviyo AEs to identify where ECD can accelerate or unblock a deal.
- •Only commercial agency invited to GTMKO in Austin to present to the full AMER sales org on agency-AE collaboration best practices.
- 04
We Show Up for Klaviyo Reps, Even When There's Nothing in It for Us
When a Klaviyo AE is working a deal, ECD joins the call, brings the expertise, and helps close it — even knowing the account won't become an ECD client. The win that matters is the rep hitting quota.
Proof- •Joined Caite and Kyla on active deals to support close.
- •Black Vegan Shop — supported the AE on the call without an ECD engagement.
- •Gay Pride Apparel — same play: showed up for the rep, no agency revenue attached.
- 05
Investing in Klaviyo's New Products Before They Have Traction
We build infrastructure around new Klaviyo products before there's a proven agency motion — betting on what Klaviyo is building, not just what's already working.
ProofCustomer Agent demo tool, K:Service implementation, Three Pointers (Klaviyo + Shopify + ECD) trifecta. - 06
Making Klaviyo Reps Look Good Internally
Slack responsiveness, co-sell wins on a rep's quota, revenue bells — we actively contribute to individual AE performance reviews, not just our own P&L.
ProofEvery co-sell win announced in-channel, tagged to the rep, with MRR attribution they can take to their manager. - 07
Ecosystem Education, Not Just Client Education
We invest in educating Klaviyo's own people and partners — not only our clients. That's a different level of investment in the platform's success.
ProofAMER sales org presentation on Customer Agent, Shopify webinar, DTC Revenue Rocket podcast featuring Klaviyo leadership. - 08
PAC as a Two-Way Street
Most PAC members show up to listen. We bring agency-side intelligence back to Klaviyo leadership to help shape product, program, and GTM design.
ProofActive input on partner program design and Customer Agent agency enablement.
The monthly artifact behind the partnership.
A recurring deliverable we publish for Klaviyo's commercial org — not a service we sell.
A monthly newsletter we write for Klaviyo's reps.
ECD publishes a recurring internal newsletter to Klaviyo's commercial org that recaps what we closed together, names the reps who won, highlights internal Klaviyo all-stars (Sales Directors, Partner Managers, new programs), reports K:Service and Customer Agent momentum, and shares DTC Revenue Rocket stats. Most agencies wait for Klaviyo's enablement team to celebrate reps. We do it ourselves, every month.
- April in Numbers
- SQL+ Deals by Rep
- MRR by Service Line
- Monthly Awards
- DTC Revenue Rocket Stats
- Full ECD Service Menu
Showing up, on stage and in the room.
- 2025Klaviyo Boston HQ
Presented at BFCM BTN in person.
- 2026GTMKO, Austin
Only commercial agency invited; Zak presented to entire AMER commercial sales org on agency-AE best practices.
- 2026ShopTalk
Co-sponsored launch event with Klaviyo.
- 2026League of Originals, Austin
3-day event; Zak represented Klaviyo.
- 2026Klaviyo San Francisco HQ
Two visits in 4 months; hosted leadership happy hour both times.
- 2026Klaviyo All-Hands AMER Sales Meeting
Presented live on how to sell Customer Agent.
- 2026Shopify Webinar
Presented Customer Agent to Shopify's audience.
- 2026Klaviyo Connect NY
Attended and participated.
- 2026Klaviyo Connect Miami
Co-sponsored yacht party with Klaviyo and PostPilot.
- OngoingK:Experts Program
One of only a handful of agencies actively tracking audit success rates.
- OngoingK:Service
Official implementation partner.
A global co-sell footprint.
- Actively closing deals in Spanish-speaking LATAM with Klaviyo's LATAM AE; active retainer clients in region.
- Formally mandated by Klaviyo's international team as Portuguese-language sales coverage for Brazilian DTC brands — receiving direct inbound leads from Klaviyo global operations.
- One of the only AMER agencies with an active international co-sell mandate.
Earned, not claimed.
Top ~35 agencies globally out of 22,000+ Klaviyo partners.
2026 PAC member with direct input to Klaviyo leadership.
Founder Zak Cassady-Dorion is a designated Klaviyo Champion.
One of the first agencies in the H2 Klaviyo–Shopify program.
Leading Implementation Partner.
Active participant, tracking audit success rates.